Remember the Coca Cola slogan “Coke adds life”?
Coke has had some masterful advertising campaigns (Have a Coke and a Smile! and Coke is it! ) and some epic disasters too (New Coke was an almost fatal “Slam Fail”). The barely memorable “Coke adds life” campaign didn’t do much for me. But this “Coke Life” commercial from Argentina wins the prize.
Now that is refreshing!
I like the tagline at the end: Destapa tu Naturaleza. There’s something lost in translation with “Uncover your nature,” which is literally what it says. I find that natural tone fitting for the message conveyed by this commercial — e.g., the natural occurrence of having children, the natural things toddlers do, the nature of a young household we’re all familiar with. And nature is about things that grow, like children.
Now, if I were to see a green Coke in the store I would probably think, I am not buying that. I mean, the Real Thing is supposed to be red, not green, right?
But after watching this ad, I just might pick one up if I saw it. It’s good to see companies transmitting positive values in their advertisements. I find it refreshing.
When I speak in the rooms drug and alcohol recovery I often use “choose life” theme.
It is a rich and meaningful message. Life and hope go hand in hand.
Excellent, James! And a great find, as well…
Thank you, JTR!
And congrats: you’ve got a week (consecutively) in the books!
One down, 51 to go….
🙂 Thanks for the support, JTR!
That is so cool!!!!! Thanks!
It really is cool. You’re welcome! I’m glad you enjoyed it.
I just loved this commercial. It really made me laugh–and what a perfect pairing with your post.
It was interesting to watch this, and think about commercials that we see on TV here, and other ones from other countries. How different they all are–and what they say about each culture. How they reflect our values. A Coke ad like this one would never in a million years be shown in the U.S. And that is really a sad fact.
Most of my life I have felt part of this culture, but in the past couple of years, I realize more and more how very outside of American society I really am. I am so aware of how countercultural being Catholic is, how radical it is in our country in every way, and how scorned.
That’s Catholic! Being in the world, but not of the world. And I love being Catholic — Love it! I would not trade my faith for anything and I thank God for it every day.
Here’s another thing I thank God for. You don’t know how much I really love and need the example of other Catholic Christians, like you and many others that I could name (and I would like to name them), people who are here, and there, and everywhere, because Catholic is Universal.
We are not just counter culture, we are cross-cultural. That is how we can be in the world and not of the world, and that is how we make a difference: “The kingdom of heaven is like yeast that a woman took and mixed with three measures of wheat flour until the whole batch was leavened” (Matthew 13:33).
Christ was scorned. That did not stop him. And what a difference he made. He was counter cultural. But what an impact he had on our culture! It’s everlasting!
Fantastic! It is wonderful how the ad celebrates life. God Bless.
Hey Teresa! It truly is wonderful, isn’t it? Thanks for commenting and God bless you too!